“We began to think of it as a bottle shop cum microgallery,” he says. ![]() “But I also learned that a lot of the target audience wasn’t even aware of the category.” To draw in customers, he asked artist Chellis Baird to hang a few works on the walls. “Most New Yorkers were open to the idea of nonalcoholic alternatives to fine spirits, wines, and beers,” he says. ![]() ![]() The alcohol-free market “was catalyzed in a big way in 2020,” Watters says.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |